Citation:
B.C. Rich Announces U.S.A. Custom Shop Staff
* * * F O R I M M E D I A T E R E L E A S E * * *
January 18, 2016
It is with great pride that we at B.C. Rich are very pleased to officially announce the amazing talents that now make up U.S.A. B.C. Rich Custom Shop staff:
Mr. Ron Estrada - Master Luthier
Mr. David Cervantes - Master Luthier, Handmade Acoustics, CNC Bolt-On Electrics
Mr. Neal Moser – Master Engineer, Handmade Electronics
Mr. Dan Lawrence – Master Painter and Custom Graphics
Mr. Joshua Munter - Parts Sourcing and Supplier
Mr. Martin Bravo – Master Painter
Mr. Alejandro Castro – Public Relations, Customer Service
Mr. Dave Cohen – Managing Director
Mr. Brian Xavier Martin – Vice President, Sales & Marketing, Artist Relations, Brand Liaison
The U.S.A. Custom Shop is now in full operation under the auspices of Master Luthier Ron Estrada of Mammoth Guitars, and will be moving to its new, stand-alone facility in Fontana, CA during the second quarter of 2016.
Along with Mr. Estrada, Master Luthier David Cervantes will be adding the additional skills of Custom Acoustic Guitar builds, as well bringing the knowledge and expertise of CNC, allowing for premium Bolt-On Electrics to be produced alongside the completely Handmade, Handcrafted neck through models that are the hallmark of the storied B.C. Rich brand.
Famed long time B.C. Rich designer, Mr. Neal Moser, Master Luthier/Designer/Electronics Genius extraordinaire, will be handcrafting all of the custom wiring and circuits for each build as they are commissioned. “I am very excited to be providing all the original wiring looms for the new B.C. Rich U.S.A. Custom Shop. It’s been a long time coming” says Mr. Moser, who’s involvement with B.C. Rich dates to the early days of the Golden Era of B.C. Rich, back in 1974.
Messer’s Dan Lawrence and Martin Bravo, were responsible for some of the most dramatic custom finishes on B.C. Rich instruments dating back to 1983 and through the metal heyday and beyond which saw B.C. Rich instruments prominently in the hands of nearly every major artist of the decade.
This team has been assembled by long time B.C. Rich devotee Mr. Dave Cohen, who will function as the Managing Director of the U.S.A. Custom Shop.
The focus of the B.C. Rich U.S.A. Custom Shop will be producing instruments of the highest Handcrafted quality on a build by commission basis. Our clients will vary from everyday players seeking a dream build of their favorite, iconic B.C. Rich bodystyle, to the amazing stable of Artists in the B.C Rich roster who demand only the finest tools of their trade to create their art in music. By bringing this incredibly talented team together, and with the 50th Anniversary of B.C. Rich in the very near future, the brand is poised to once again be at the forefront of the music industry. Regarding the assembly of this ‘dream team’ of past and current B.C. Rich, Mr. Dave Cohen states, “Pride, confidence, quality, craftsmanship and a commitment to excellence: That’s what B.C. Rich means to us.”
Rounding out the changes at the helm of B.C. Rich, the recent worldwide licensing of the B.C. Rich brand from Hanser Music Group to Praxis Musical Instruments, located in Orange, CA has given the brand an opportunity for a full and complete revamp of the line. Mr. Brian Xavier Martin, of Praxis Musical Instruments said, “The ability to be able to have the B.C. Rich U.S.A. Custom Shop, and its Handmade builds being created by the hands of the Masters themselves is truly exciting.” Mr. Martin added, “It’s an honor to be a part of this new chapter in what is to become the next Golden Era of B.C. Rich instruments. I firmly believe that the legacy that Mr. Bernie Rico, Sr. created is in the most capable hands thanks to this talented team.”
The all new B.C. Rich website (www.bcrich.com ) will go live on Thursday, January 21, 2016 to coincide with the first day of the annual Winter NAMM show in Anaheim (the B.C. Rich booth number is #4886). Several of the newly built U.S.A. Custom Shop electrics will be on display, along with the new import lineup from Praxis Musical. For inquiries regarding the U.S.A. Custom Shop, the email address (which will go live with the newly designed website on 1/21/2016) is USACustomShop@BCRich.com. A direct inquiry can also be made through the official Facebook page here at
www.facebook.com/B.C.RichCustomShop .
