Bonjour !
Ça a été récupéré par le marketing sans doute, mais ça part quand même de l'envie du public d'assister à qqchose de plus "intimiste"... donc un peu a contrario de la mode des écrans géants, des lasers etc etc.
Donc un peu comme si l'artiste était dans votre salon... Si c'est devenu un argument marketing, c'est bien parce que ça plaisait au public...
Historiquement, le concept tel qu'on le connaît est né je crois sur MTV... même si l'idée existait avant...
Citation:
The term Unplugged has become a term used to describe music usually heard on amplified instruments such as electric guitar and synthesizer that is rendered instead on instruments that are not electronically amplified, for example acoustic guitar or traditional piano, although a microphone is still used.
The word became incorporated into the title of a popular MTV series that began in the 1989/1990 US TV season, MTV Unplugged, on which musicians performed acoustic or "unplugged" versions of their familiar electric repertoire. Many of these performances were subsequently released as albums, often featuring the title Unplugged.
(...)The underlying concept behind the Unplugged series has been attributed to the popularity among musicians of a variety of informal musical performances on stage, film, television and record in earlier decades. The casual "in-the-round" sequence in Elvis Presley's 1968 Comeback Special, and The Beatles informal studio jams documented in the 1970 film Let It Be were both precursors of the "Unplugged" concept, though they were neither conceived nor promoted as such at the time they occurred.
http://en.wikipedia.org/wiki/M(...)ugged
La télévision colle bien sûr tout à fait avec ce concept... ça permet un très large public et de garder quand même cette idée d'intimité.
Ça fait même bizarre de voir que ce spectacle date de 68, parce que le concept est plutôt attaché aux années 80-90...
[url=
]Elvis Presley - "Heartbreak Hotel" (68 Comeback Special) [/url]
On voit aussi que l'artiste se permet plein d'écart impossibles dans un spectacle "normal"... ^^